Privacy policy

Last updated: September 7, 2026

SnapFig operates this store and website, including all related information, content, features, tools, products and services, in order to provide you with our products and services (collectively, the “Services”). Our store is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, process, disclose and retain personal information when you visit or use the Services, place an order, upload photographs or other content, communicate with us, or otherwise interact with SnapFig.

If there is a conflict between our Terms of Service and this Privacy Policy regarding the collection, use, processing or disclosure of personal information, this Privacy Policy will control.

Please read this Privacy Policy carefully. By accessing or using the Services, you acknowledge that you have read and understood the practices described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term “personal information,” we mean information that identifies you or can reasonably be linked to you or another individual. Personal information does not include information that has been anonymized, aggregated or de-identified so that it cannot reasonably be linked to an identifiable individual.

Depending on how you interact with the Services, where you reside, the products or features you use, and as permitted or required by applicable law, we may collect or process the following categories of personal information:

  • Contact details, including your name, billing address, shipping address, email address and phone number.
  • Order and transaction information, including products you view, add to your cart or purchase; customization selections; order history; returns, exchanges or cancellations; payment status; shipping details; and related transaction records.
  • Payment information, including your selected payment method, billing information, transaction details and payment confirmation. Full payment card details are generally processed by Shopify or our payment service providers and are not directly stored by us.
  • Account information, where applicable, including your account contact information, preferences, settings and account activity.
  • Uploaded photos and customization content, including photographs of you, other individuals or pets; visual details contained in those photographs; customization selections and instructions; gift card messages; and other content you choose to submit in connection with a personalized order.
  • Communications with us, including information you provide when contacting customer support, using a contact form, submitting a claim, responding to a survey or otherwise communicating with us.
  • Device and technical information, including your IP address, browser type, device type, operating system, network connection and other technical identifiers.
  • Usage information, including how and when you interact with the Services, pages and products you view, referring URLs, and how you navigate or use our website.
  • Marketing and preference information, including your communication preferences and information relating to your interactions with marketing messages or advertisements.

Sources of Personal Information

We may collect personal information from the following sources:

  • Directly from you, including when you browse the Services, create an account, place or customize an order, upload a photo, contact us or otherwise provide information to us.
  • Automatically through the Services, including through your browser or device and through cookies, pixels and similar technologies.
  • From service providers, including Shopify, payment processors, analytics providers, advertising providers, customer support providers, fulfillment partners and other providers that process information on our behalf.
  • From business partners and other third parties, where permitted by applicable law.

How We Use Personal Information

Depending on how you interact with us and which Services you use, we may use personal information for the following purposes:

  • Provide and fulfill the Services. We may use personal information to process payments, confirm and fulfill orders, arrange shipping, provide order updates, manage accounts, process permitted cancellations, returns or exchanges, and provide related customer support.
  • Create personalized products. We may use uploaded photographs, visual details, customization selections, instructions and other submitted content to generate previews, create or refine 3D models, manufacture personalized products, perform quality checks, fulfill orders and address order-related issues.
  • Improve and personalize the Services. We may use information to understand how customers use the Services, remember preferences, improve website functionality, develop or improve products and services, and provide a more relevant shopping experience.
  • Communicate with you. We may use personal information to respond to inquiries, provide customer support, send service or transactional messages, request information needed to complete an order, and maintain our customer relationship.
  • Marketing and advertising. Where permitted by applicable law, we may use personal information to send promotional communications, measure the effectiveness of marketing campaigns and display advertising that may be relevant to your interests. You may opt out of promotional emails at any time by using the unsubscribe link included in those emails.
  • Security and fraud prevention. We may use personal information to authenticate accounts, protect transactions, detect and investigate suspected fraud, abuse, security incidents or other harmful activity, and protect the Services, our customers and others.
  • Legal and business purposes. We may use personal information to comply with applicable laws, respond to valid legal requests, enforce our terms and policies, establish or defend legal claims, maintain appropriate business records and otherwise operate our business.

Uploaded Photos and Personalized Content

SnapFig offers personalized products created from photographs and customization information submitted by customers. We may process uploaded photographs and related content for purposes such as preview generation, image processing, 3D modeling, product manufacturing, quality control, order fulfillment and customer support.

If you submit a photograph or other content depicting another individual, you should ensure that you have the necessary rights, authority or permission to provide that content to us and to authorize its use for the requested personalized product.

We will not use photographs submitted for order fulfillment in public product galleries, social media posts or promotional materials without appropriate permission.

Uploaded photographs and customization content may be processed by service providers that assist us with functions such as image processing, preview generation, 3D modeling, manufacturing, quality control, cloud storage, file transfer and order fulfillment. We disclose this information only to the extent reasonably necessary for those providers to perform services on our behalf or as otherwise permitted or required by applicable law.

How We Disclose Personal Information

We may disclose personal information to third parties for legitimate business purposes and subject to this Privacy Policy. These circumstances may include:

  • With Shopify and service providers that perform services on our behalf, such as website hosting, payment processing, information technology, analytics, customer support, email delivery, cloud storage, image processing, 3D modeling, manufacturing, quality control, order fulfillment and shipping.
  • With business and marketing partners that assist us in providing, measuring or improving marketing and advertising, where permitted by applicable law.
  • When you direct us to disclose information, request a service involving another party or otherwise provide appropriate permission.
  • In connection with a business transaction, such as a merger, acquisition, financing, reorganization, sale of assets or bankruptcy.
  • To comply with applicable law, regulation, legal process or valid governmental request; to enforce our terms and policies; to investigate suspected fraud, abuse or security issues; or to protect the rights, property and safety of SnapFig, our customers or others.

Depending on where you reside, you may have the right to opt out of certain uses or disclosures of personal information for targeted advertising. You can submit an applicable opt-out request through our data sharing opt-out page.

Relationship with Shopify

The Services are hosted by Shopify. Shopify collects and processes personal information relating to your access to and use of the Services in order to provide and improve Shopify’s services and our store.

Information submitted through the Services may be transmitted to Shopify and other service providers, including providers located in countries or regions other than where you reside. Shopify may also process information relating to your interactions with our store, other merchants and Shopify in accordance with its own privacy terms.

To learn more about how Shopify processes personal information, please review the Shopify Consumer Privacy Policy. You may also visit the Shopify Privacy Portal for information about certain privacy choices that may be available to you.

Cookies and Similar Technologies

We and our service providers may use cookies, pixels and similar technologies to operate and secure the Services, remember your preferences, understand how the Services are used, measure website performance and, where permitted, support marketing and advertising.

You may be able to control certain cookies through your browser settings or through privacy controls made available on our website. Disabling some cookies may affect the availability or functionality of certain parts of the Services.

Third-Party Websites and Links

The Services may contain links to websites, applications or other online platforms operated by third parties. If you follow a link to a third-party service, its privacy and security practices will be governed by its own terms and policies.

We are not responsible for the privacy, security, accuracy or content of third-party services. The inclusion of a third-party link does not necessarily imply that we endorse the third party or its services.

Children’s Data

The Services are intended for use by adults and are not directed to children. We do not knowingly allow children to create accounts or make purchases through the Services without appropriate involvement from a parent or legal guardian.

An adult customer may submit a photograph depicting a child in connection with a personalized order. The customer should be the child’s parent or legal guardian, or otherwise have appropriate authority or permission to submit and use the photograph for the requested product.

If you believe that a child has provided personal information to us without appropriate authorization, or that a child’s photograph has been submitted without appropriate permission, please contact us. We will review the matter and take appropriate action in accordance with applicable law.

Security of Personal Information

We use reasonable administrative, technical and organizational measures designed to protect personal information against unauthorized access, loss, misuse, alteration or disclosure.

However, no security system or method of transmitting information over the internet is completely secure. We therefore cannot guarantee the absolute security of personal information. Please avoid sending sensitive or confidential information to us through unsecured communication channels.

Retention of Personal Information

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to provide the Services, create and fulfill personalized orders, provide after-sales support, maintain appropriate transaction and business records, prevent fraud, resolve disputes and comply with applicable legal obligations. Retention periods may vary depending on the type of information and the purpose for which it was collected.

Uploaded photographs, previews, 3D models and related customization files may be retained for a reasonable period after order fulfillment to provide customer support, address quality issues, resolve disputes or facilitate an authorized remake. Certain information may be retained for a longer period where permitted or required by applicable law.

You may contact us to request deletion of uploaded photographs or other personal information. We will assess and respond to the request in accordance with applicable law, subject to information that we may need or be permitted to retain for legitimate business, legal, security, fraud-prevention or dispute-resolution purposes.

Your Rights and Choices

Depending on where you reside, you may have some or all of the following rights in relation to your personal information. These rights are not absolute and may apply only in certain circumstances. We may decline or limit a request where permitted by applicable law.

  • Right to Access or Know. You may have the right to request access to or information about the personal information we maintain about you.
  • Right to Delete. You may have the right to request deletion of certain personal information we maintain about you.
  • Right to Correct. You may have the right to request correction of inaccurate personal information.
  • Right to Portability. You may have the right to receive a copy of certain personal information in a portable format.
  • Right to Restrict or Object. You may have the right to object to or request restriction of certain processing activities.
  • Right to Opt Out of Sale, Sharing or Targeted Advertising. Depending on applicable law, you may have the right to opt out of certain disclosures or processing of personal information for targeted advertising.
  • Right to Withdraw Consent. Where we rely on your consent, you may have the right to withdraw that consent. Withdrawal will not affect processing that occurred before consent was withdrawn.
  • Right to Appeal. Depending on where you reside, you may have the right to appeal a decision we make regarding a privacy request.
  • Managing Communication Preferences. You may unsubscribe from promotional emails using the unsubscribe link included in those messages. If you opt out of marketing communications, we may still send non-promotional messages concerning your account, orders, transactions or customer service requests.

You may submit an applicable privacy request by contacting us using the information provided in the Contact section below. We may need to verify your identity before processing a request, as permitted or required by applicable law.

Where permitted, you may designate an authorized agent to submit a request on your behalf. We may request evidence of the agent’s authority and may also need to verify your identity directly.

We will not discriminate against you for exercising privacy rights available under applicable law.

If you visit our website with a Global Privacy Control preference signal enabled, we may treat that signal as an opt-out request for the browser or device sending the signal where required by applicable law and where the signal can be reasonably recognized. To learn more, visit Global Privacy Control.

Legal Bases for Processing

If you reside in the United Kingdom, European Economic Area or another jurisdiction requiring a legal basis for processing, we may process personal information under one or more of the following legal bases, as applicable:

  • Performance of a contract, including processing and fulfilling orders, creating personalized products, processing payments, arranging delivery and providing customer support.
  • Consent, where we request and receive your consent for a particular processing activity.
  • Legitimate interests, including improving and securing the Services, preventing fraud, understanding website usage, maintaining business operations and communicating with customers, provided those interests are not overridden by applicable individual rights.
  • Compliance with legal obligations, including maintaining required records and responding to valid legal or regulatory requests.

Complaints

If you have a complaint about how we process personal information, please contact us using the information provided below so that we can review and respond to your concern.

Depending on where you reside, you may also have the right to lodge a complaint with your local data protection authority. Individuals in the European Economic Area can find information about relevant supervisory authorities on the European Data Protection Board website .

International Transfers

We and our service providers may transfer, store or process personal information in countries or regions other than the country in which you reside. Privacy and data protection laws in those locations may differ from the laws in your jurisdiction.

Where required by applicable law, we may rely on recognized safeguards for international transfers, such as adequacy decisions, standard contractual clauses approved by relevant authorities or other legally recognized transfer mechanisms.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices, Services, technology, legal obligations or other operational reasons. When we update this Privacy Policy, we will post the revised version on this website and update the “Last updated” date. We may provide additional notice where required by applicable law.

Contact

If you have questions about this Privacy Policy or our privacy practices, wish to submit an applicable privacy request, or have questions about personal information or photographs submitted through the Services, please contact us using the following details:

Business: SnapFig
Email: ivan.he@snapfig.com
Business Address: Room 101A, 1/F, Genplas Factory Building, 56 Hoi Yuen Road, Kwun Tong, Hong Kong

For the purposes of applicable data protection laws, the entity operating SnapFig is the controller of your personal information unless otherwise stated.